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marketing executive
Posted on October 17, 2024 by Employer details TURKSTRA LUMBER
Job details
*Title:?*Marketing Executive *Reports to:*?President *Location:*?370 Green Road, Stoney Creek, ON *Position Summary:* At Turkstra, we pride ourselves on delivering exceptional products and services to our valued customers. We are seeking a highly skilled Marketing Executive to lead and integrate our marketing initiatives with our online sales strategies. This newly established cross-functional role bridges the gap between marketing and e-commerce, ensuring a cohesive approach to customer engagement across all channels. The ideal candidate will possess extensive experience in both marketing and e-commerce, a comprehensive understanding of branding, and a deep insight into consumer behavior. This individual must excel in team leadership, cross-departmental collaboration, and delivering impactful solutions that drive business growth. *Detailed Responsibilities: * *Team Leadership - Hire/Train/Retain: * * Provides leadership and support to the Turkstra Marketing and E-commerce Team (internal and external) ?including Web Design, UI/UX, Marketing Team, External Agencies, and Brand Ambassador. * Conducts effective one-on-one meetings, quarterly, and annual reviews with direct reports. * Ensures that all direct reports have an ongoing training and development plan. * Maintains optimal staffing levels and develops succession plans for all Marketing and E-commerce roles. *Integrated Marketing and E-commerce Strategy:* * Leads the development of integrated marketing and e-commerce strategies by collaborating closely with the Sales Team, Managers, Marketing Team, E-commerce Team, customers, and distribution partners. * Spearheads the execution of marketing campaigns, including segmentation, testing, tracking, reporting, analysis, and actionable recommendations. * Oversees the creation and management of marketing content for online channels, in-store promotions, the Build-it-Better program, social media, and sales campaigns. * Maintains a comprehensive content calendar that aligns marketing and e-commerce activities. * Coordinates market research to identify new business opportunities, particularly in the digital and e-commerce space. * Develops and organizes promotional events and activities to drive both online and offline engagement. *E-commerce Management and Web Optimization:* * Manages Turkstra's web strategy, ensuring our online presence is industry-leading and customer-centric. * Oversees the development and optimization of the company?s new online store to enhance user experience and drive online sales. * Manages relationships with agencies, supporting partners, and technology platforms. * Oversees regular A/B testing and leverages results to drive continuous improvements. * Ensures websites and online content are effectively optimized for search engines (SEO) and utilizes search engine marketing (SEM) strategies. * Integrates e-commerce analytics with marketing data to inform strategies and decision-making. *Internal and External Communication:* * Coordinates internal communications through announcements, emails, newsletters, and other channels to keep the organization informed and engaged. * Manages customer communications, including emails, SMS, newsletters, and surveys, to enhance customer relationships and gather feedback. * Develops and maintains a public relations strategy to strengthen Turkstra's brand image and reputation. * Ensures compliance with all laws and regulations governing marketing and e-commerce efforts (e.g., casl, data privacy regulations). *Administrative, Financial, and Reporting:* * Oversees the management of annual marketing and e-commerce budgets, ensuring resources are allocated efficiently. * Is responsible for the e-commerce P&L, including budgeting, forecasting, and strategic planning. * Establishes departmental KPIs for both marketing and e-commerce and drives unified performance to meet or exceed targets. * Analyzes key performance metrics for market research, forecasts, competitor analyses- LocationStoney Creek, ON
- Workplace information On site
- Salary$80,000 to $120,000YEAR annually
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source indeed.com #9490921179
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