marketing coordinator

Posted on December 09, 2024 by Employer details City Centre Park

Job details

_*JOB TITLE: Marketing Coordinator*_ *LOCATION: *City Centre Park (1089 Langford Parkway, Victoria, BC) *REPORTS TO: *Director of Operations *REVISED: *December 2024 *OVERVIEW* Reporting to the Director of Operations, the _Marketing Coordinator_ is responsible for the creation, implementation, and evaluation of a wide range of marketing plans, campaigns, and materials. This role blends creativity, analytical analysis, and project management skills to effectively oversee the marketing and advertising portfolio for the complex. It requires a creative, dynamic, and detail-oriented individual with strong time management skills and a solid background in graphic design. *DUTIES AND RESPONSIBILITIES:* *Marketing Campaigns* * Coordinate a variety of marketing campaigns and initiatives across a range of channels, including digital, print, and social media. * Responsible for the production of all marketing and promotional materials for the complex. *Market Research & Strategic Planning* * Track and analyze the performance of marketing campaigns using a variety of metrics and analytics tools. * Prepare strategic recommendations to effectively increase customer reach and enhance client engagement. * Analyze market trends and customer behaviors. * Grow, develop, and enhance the marketing portfolio by recommending strategic avenues for growth. *Digital Marketing* * Oversee our website and online social platforms (Facebook, etc.). * Ensure that the website and other digital platforms are current, relevant, and engaging. * Provide recommendations to enhance our digital brand/digital engagement. *Advertising Sales & Vendor Management* * Responsible for overseeing all third-party advertising sales for the complex. This includes generating leads (cold calling), following up with existing clients, coordinating advertising materials, and completing advertising contracts. * Develop and maintain ongoing relationships with customers and prospective clients. * Liaise with external vendors for printing, promotional items, and other marketing services. * Using a growth mindset, expand and enhance advertising sales for the complex. This includes developing and implementing measurable growth strategies. *Miscellaneous* * Assist with the on-site implementation of events, programs, and initiatives, as required, including our annual charitable Golf Tournament. * Monitor the performance of various marketing initiatives and provide requisite reports. * Assist with the branding and formatting of internal administrative documents, such as employee handbooks, procedural manuals, etc. * Other duties as assigned. *REQUIREMENTS* * Post-secondary education in Marketing, Business, Communications, or a related field. * Strong background in content creation, including demonstrated proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, etc. * Must understand file formats, ?bleeds?, and a host of other details in order to prepare ?ready to print? documents for commercial printing. * Must have a demonstrated working knowledge of vector-based drawing programs in order to create/manipulate vector files. * Must be proficient in manipulating raster images (colour correction, remove/isolate objects in an image, etc.) for both print and digital/web applications. * Must be proficient in managing web-based content (website, social media, etc.). * Must possess a solid understanding of typography and effective page layout. * A working knowledge of Wordpress is required in order to build/maintain the website. * A demonstrated understanding, or basic working knowledge of the Brevo platform. * Must be able to create a professional promotional piece quickly and efficiently. * Valid Class 5 Driver?s license. * Strong communication, organizational, time management, and interpersonal skills. * Proficiency in Microsoft Office Suite (Word, Excel) and Google Workspace. * Strong project management skills with the ability to prioritize tasks and meet