marketing coordinator

Posted on December 11, 2024 by Employer details Tofino Resort + Marina

Job details

Tofino Resort + Marina (TRM) is an adventure-lover?s playground, located on the harbour in beautiful Tofino, British Columbia. We offer the only full-service marina in town, an Adventure Centre which facilitates the most incredible west coast adventure experiences, a 63-room hotel as the ultimate basecamp and an oceanfront gym facility ? all within walking distance from downtown Tofino. We share our waterfront with Shelter, one of the most well-known restaurants in Tofino, and are home to the only terminal for Harbour Air flights on the west coast of Vancouver Island. This business is easy to get excited about and fun to promote! Reporting to our Sales and Marketing Manager, the Marketing Coordinator will work closely with department managers and TRM staff. They will be responsible for all resort marketing and communications and assist with collaborating with external partners including website developer and online marketing agency. This is an onsite position that requires the successful candidate to move to Tofino. Subsidised staff housing is available. *Responsibilities:* Email Marketing: * Design and execute email marketing campaigns to promote the resort, special offers, and events. * Maintain and segment email subscriber lists for targeted campaigns. * Track email performance metrics and optimize campaigns based on data insights. Social Media: * Monitor, schedule, and post content across all social media platforms. * Engage with the online community, responding to comments and messages in a timely manner. * Analyze social media metrics and create performance reports. Website: * Regularly monitor website to ensure all information is accurate. * Update website ensuring fresh, and compelling content. * Ensure all promotions, deals and packages are loaded and up to date. Content Creation and Management: * Develop and manage engaging content for social media, email campaigns, and blog posts. * Coordinate photo and video shoots, ensuring alignment with brand guidelines. * Organize influencer visits, managing deliverables and expectations. Community: * Build relationships and partnerships within the local community. * Promote our community sustainability fund. * Assist with the coordination and promotion of resort-hosted events. Additional Responsibilities: * Ensure all marketing adheres to brand standards and delivers a cohesive brand message. * Connect with 3 Party online marketing and website development agencies. * Assist in the development of branded merchandise and promotional items. * Monitor industry trends and competitors to identify opportunities for innovation. * Collect and analyze guest feedback to improve marketing efforts. * Assist the Sales + Marketing Manager in crafting and implementing marketing campaigns. * Work closely with department managers to ensure integrated marketing and sales strategies. * Play a pivotal role in both digital and traditional advertising initiatives. * Manage the design and creation of all corporate marketing assets, both print and digital. * Other marketing duties as assigned. *Qualifications * * Completion of Post secondary education in Communication, Marketing, or Advertising * 1 ? 2 years' experience in a marketing or communications role, preferably in the hospitality or tourism industry. * Experience creating and managing email campaigns. Understanding of email campaign performance metrics (open rates, click-through rates, etc.). * Strong writing skills for copy of email campaigns, captions, and promotional content. Strong attention to detail to ensure adherence to brand voice and style. * Proficiency in managing and resharing content on platforms such as Instagram, Facebook, and LinkedIn. Basic knowledge of design principles for creating visually appealing promotions and social media content. * Microsoft Office Suite Proficiency: skilled in using Microsoft Word, Excel, and PowerPoint. * Knowledge of WordPress. Experience in managing and updating websites. * Graphic Desig