Job prospects Social Media Specialist in Manitoba

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Explore current and future job prospects for people working as a "social media specialist" in Manitoba or across Canada.

Job opportunities in Manitoba

These outlooks were updated on December 11, 2024.

Prospects over the next 3 years

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in Manitoba for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment growth will lead to several new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

• Stable economic growth is expected over the forecast period, supporting employment opportunities. 
• There is a growing emphasis on technology adoption, with companies increasingly turning to social media and other digital platforms to carry out advertising and marketing campaigns. For this reason, those possessing digital literacy and specialised technical skills may have a competitive advantage.

Here are some key facts about Professional occupations in advertising, marketing and public relations in Manitoba:

• Approximately 4,850 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 14%
  • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 10%
  • Arts, entertainment and recreation (NAICS 71): 7%
  • Other retail stores (NAICS 44-45, except 445): 6%
  • Universities (NAICS 6113): 6%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 86% compared to 81% for all occupations
  • Part-time workers: 14% compared to 19% for all occupations
• 68% of professional occupations in advertising, marketing and public relations work all year, while 32% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 43 weeks for all occupations.
• 18% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 12% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 37% compared to 53% for all occupations
  • Women: 63% compared to 47% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 12% for all occupations
  • high school diploma or equivalent: 19% compared to 31% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 21% compared to 17% for all occupations
  • bachelor's degree: 40% compared to 20% for all occupations
  • university certificate, degree or diploma above bachelor level: 13% compared to 8% for all occupations

Breakdown by region

Explore job prospects in Manitoba by economic region.

Source Labour Market Information | Prospects Methodology