Job prospects Digital Media Analyst in Ontario

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Explore current and future job prospects for people working as a "Digital Media Analyst" in Ontario or across Canada.

Job opportunities in Ontario

These outlooks were updated on November 29, 2023.

Prospects over the next 3 years

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in Ontario for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

Here are some key facts about Professional occupations in advertising, marketing and public relations in Ontario:

• Approximately 86,300 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 21%
  • Computer systems design services (NAICS 5415): 7%
  • Other retail stores (NAICS 44-45, except 445): 7%
  • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 6%
  • Information and cultural industries (NAICS 51): 5%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 85% compared to 81% for all occupations
  • Part-time workers: 15% compared to 19% for all occupations
• 67% of professional occupations in advertising, marketing and public relations work all year, while 33% work only part of the year, compared to 63% and 37% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 43 weeks for all occupations.
• 17% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 15% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 35% compared to 52% for all occupations
  • Women: 65% compared to 48% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 9% for all occupations
  • high school diploma or equivalent: 12% compared to 25% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 8% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 18% compared to 22% for all occupations
  • bachelor's degree: 49% compared to 24% for all occupations
  • university certificate, degree or diploma above bachelor level: 18% compared to 13% for all occupations

Breakdown by region

Explore job prospects in Ontario by economic region.

Source Labour Market Information | Prospects Methodology