Job prospects Marketing Consultant - Market Research in the Kingston–Pembroke Region
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Explore current and future job prospects for people working as "Business development officers and marketing researchers and consultants" in the Kingston–Pembroke Region or across Canada.

Current and future job prospects

These outlooks were updated on November 29, 2023.

Recent trends from the past 3 years

Balanced

Over the past few years (2021-2023), the labour market was balanced for Business development officers and marketing researchers and consultants in the Kingston–Pembroke Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Assessment Methodology

Job outlook over the next 3 years

Moderate

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Kingston - Pembroke region for the 2023-2025 period.

The following factors contributed to this outlook:

Employment growth will lead to a moderate number of new positions.
A moderate number of positions will become available due to retirements.
There are a small number of unemployed workers with recent experience in this occupation.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Kingston - Pembroke region:

Approximately 1,130 people worked in this occupation in May 2021.
Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
- Professional, scientific and technical services (NAICS 54): 25%
- Educational services (NAICS 61): 13%
- Retail Trade (NAICS 44-45): 9%
- Other services (except public administration) (NAICS 81): 8%
- Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 8%

Source Labour Market Information | Prospects Methodology